Marketing Research : A Managerial Approach

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

• | : Al Marshall
• | Publisher: SAGE Publications Ltd
• | Publication Date: Mar 11, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 296 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1446256146
• | ISBN-13: 9781446256145