Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

• | Edited By: Lynne Eagle
• | Publisher: SAGE Publications Ltd
• | Publication Date: Sep 29, 2015
• | Country of Publication: United Kingdom
• | Number of Pages: 320 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1446296628
• | ISBN-13: 9781446296622