New Venture Creation: An Innovator's Guide to Entrepreneurship

The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.

• | By (Author): Marc H. Meyer, Frederick G. Crane (Author)
• | Publisher: SAGE Publications Inc
• | Publication Date: Feb 14, 2013
• | Country of Publication: United States
• | Number of Pages: 440 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 1452257213
• | ISBN-13: 9781452257211