Focus Groups: Theory And Practice - 9781452270982

This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.

• | By (Author): David W. Stewart
• | Publisher: SAGE Publications Inc
• | Publication Date: May 01, 2014
• | Country of Publication: United States
• | Number of Pages: 224 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1452270988
• | ISBN-13: 9781452270982