Marketing Research with IBM (R) SPSS Statistics: A Practical Guide

In an accessible and step by step approach, the authors show readers which statistical procedures to use in which particular situation and how to practically execute them using IBM (R) SPSS Statistics.

• | By (Author): Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck (Author)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 20, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 250 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 1472477456
• | ISBN-13: 9781472477453