Understanding Public Relations: Theory, Culture And Society

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

• | By (Author): Lee Edwards
• | Publisher: SAGE Publications Ltd
• | Publication Date: May 01, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 288 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1473913101
• | ISBN-13: 9781473913103