Brands and Branding - 9781473919525

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

• | : Stephen Brown
• | Publisher: SAGE Publications Ltd
• | Publication Date: Aug 31, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 296 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1473919525
• | ISBN-13: 9781473919525