When Sport Meets Business: Capabilities, Challenges, Critiques

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.

• | Edited By: Ulrik Wagner
• | Publisher: SAGE Publications Ltd
• | Publication Date: Nov 02, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1473948053
• | ISBN-13: 9781473948051