International Marketing - 9781506389226

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

• | By (Author): Daniel W. Baack
• | Publisher: SAGE Publications Inc
• | Publication Date: Dec 04, 2018
• | Country of Publication: United States
• | Number of Pages: 672 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1506389228
• | ISBN-13: 9781506389226