The Psychology Of Attitudes And Attitude Change - 9781526425843

A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.

• | By (Author): Gregory R. Maio
• | Publisher: SAGE Publications Ltd
• | Publication Date: Nov 10, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 400 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 152642584X
• | ISBN-13: 9781526425843