Marketing Communications: Objectives, Strategy, Tactics

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

• | By (Author): John R Rossiter
• | Publisher: SAGE Publications Ltd
• | Publication Date: Sep 04, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 584 pages
• | Language: Not Available
• | Binding: Paperback|Softback
• | ISBN-10: 1526438658
• | ISBN-13: 9781526438652