Netnography: The Essential Guide To Qualitative Social Media Research - 9781526444707

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

• | By (Author): Robert Kozinets
• | Publisher: SAGE Publications Ltd
• | Publication Date: Oct 31, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 472 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1526444704
• | ISBN-13: 9781526444707