Strategic Social Marketing: For Behaviour And Social Change

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

• | By (Author): Jeff French
• | Publisher: SAGE Publications Ltd
• | Publication Date: Nov 22, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 576 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1526446049
• | ISBN-13: 9781526446046