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Strategic Social Marketing: For Behaviour And Social Change
SAGE Publications Ltd
$53.86
$51.38
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
- | By (Author): Jeff French
- | Publisher: SAGE Publications Ltd
- | Publication Date: Nov 22, 2019
- | Country of Publication: United Kingdom
- | Number of Pages: 576 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1526446049
- | ISBN-13: 9781526446046
- By (Author):
- Jeff French
- Publisher:
- SAGE Publications Ltd
- Publication Date:
- Nov 22, 2019
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 576 pages
- Binding:
- Softback
- ISBN-10:
- 1526446049
- ISBN-13:
- 9781526446046