Retail Marketing Management: The 5 Es Of Retailing

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

• | By (Author): Dhruv Grewal
• | Publisher: SAGE Publications Ltd
• | Publication Date: Dec 28, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 200 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1526446855
• | ISBN-13: 9781526446855