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Retail Marketing Management: The 5 Es Of Retailing
SAGE Publications Ltd
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SAGE Publications Ltd
Retail Marketing Management: The 5 Es Of Retailing
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
- | By (Author): Dhruv Grewal
- | Publisher: SAGE Publications Ltd
- | Publication Date: Dec 28, 2018
- | Country of Publication: United Kingdom
- | Number of Pages: 200 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1526446855
- | ISBN-13: 9781526446855
- By (Author):
- Dhruv Grewal
- Publisher:
- SAGE Publications Ltd
- Publication Date:
- Dec 28, 2018
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 200 pages
- Binding:
- Softback
- ISBN-10:
- 1526446855
- ISBN-13:
- 9781526446855