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Retail Marketing Management: The 5 Es Of Retailing

SAGE Publications Ltd
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9781526446855
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UPC:
9781526446855
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.


  • | By (Author): Dhruv Grewal
  • | Publisher: SAGE Publications Ltd
  • | Publication Date: Dec 28, 2018
  • | Country of Publication: United Kingdom
  • | Number of Pages: 200 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 1526446855
  • | ISBN-13: 9781526446855
By (Author):
Dhruv Grewal
Publisher:
SAGE Publications Ltd
Publication Date:
Dec 28, 2018
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
200 pages
Binding:
Softback
ISBN-10:
1526446855
ISBN-13:
9781526446855