Digital Luxury : Transforming Brands and Consumer Experiences - 9781526458940

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

• | : Wided Batat
• | Publisher: SAGE Publications Ltd
• | Publication Date: May 27, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 280 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1526458942
• | ISBN-13: 9781526458940