Brand Management: Co-Creating Meaningful Brands

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

• | By (Author): Michael Beverland
• | Publisher: SAGE Publications Ltd
• | Publication Date: Feb 19, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 432 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1529720125
• | ISBN-13: 9781529720129