Brand Management : Co-creating Meaningful Brands

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

• | : Michael Beverland
• | Publisher: SAGE Publications Ltd
• | Publication Date: Feb 24, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 432 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1529720133
• | ISBN-13: 9781529720136