Sale
Brand Management : Co-creating Meaningful Brands
SAGE Publications Ltd
£143.00
£137.50
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
- | : Michael Beverland
- | Publisher: SAGE Publications Ltd
- | Publication Date: Feb 24, 2021
- | Country of Publication: United Kingdom
- | Number of Pages: 432 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1529720133
- | ISBN-13: 9781529720136
- Author:
- Michael Beverland
- Publisher:
- SAGE Publications Ltd
- Publication Date:
- Feb 24, 2021
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 432 pages
- Binding:
- Hardback
- ISBN-10:
- 1529720133
- ISBN-13:
- 9781529720136