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Social Media Marketing: Theories And Applications
SAGE Publications Ltd
£43.99
£42.03
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
- | By (Author): Stephan Dahl
- | Publisher: SAGE Publications Ltd
- | Publication Date: Apr 27, 2021
- | Country of Publication: United Kingdom
- | Number of Pages: 312 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1529720826
- | ISBN-13: 9781529720822
- By (Author):
- Stephan Dahl
- Publisher:
- SAGE Publications Ltd
- Publication Date:
- Apr 27, 2021
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 312 pages
- Binding:
- Softback
- ISBN-10:
- 1529720826
- ISBN-13:
- 9781529720822