Consumer Behaviour: Applications In Marketing

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

• | By (Author): Robert East
• | Publisher: SAGE Publications Ltd
• | Publication Date: Dec 01, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 376 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 152973083X
• | ISBN-13: 9781529730838