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Consumer Behaviour: Applications In Marketing
SAGE Publications Ltd
£46.99
£44.83
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
- | By (Author): Robert East
- | Publisher: SAGE Publications Ltd
- | Publication Date: Dec 01, 2021
- | Country of Publication: United Kingdom
- | Number of Pages: 376 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 152973083X
- | ISBN-13: 9781529730838
- By (Author):
- Robert East
- Publisher:
- SAGE Publications Ltd
- Publication Date:
- Dec 01, 2021
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 376 pages
- Binding:
- Softback
- ISBN-10:
- 152973083X
- ISBN-13:
- 9781529730838