Experiential Marketing: Integrated Theory & Strategic Application

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

• | By (Author): Rose Leahy
• | Publisher: SAGE Publications Ltd
• | Publication Date: Feb 01, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 232 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1529742188
• | ISBN-13: 9781529742183