The SAGE Handbook of Digital Marketing

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

• | : Annmarie Hanlon, Tracy L. Tuten (Edited by)
• | Publisher: SAGE Publications Ltd
• | Publication Date: Jun 21, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 592 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1529743796
• | ISBN-13: 9781529743791