Marketing Planning & Strategy: A Practical Introduction

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

• | By (Author): John Dawes
• | Publisher: SAGE Publications Ltd
• | Publication Date: Sep 28, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 296 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1529760135
• | ISBN-13: 9781529760132