Marketing Planning & Strategy: A Practical Introduction
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Marketing Planning & Strategy: A Practical Introduction

SAGE Publications Ltd
SKU:
9781529760132
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UPC:
9781529760132
$41.55 $39.96
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Description
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.


  • | By (Author): John Dawes
  • | Publisher: SAGE Publications Ltd
  • | Publication Date: Sep 28, 2021
  • | Country of Publication: United Kingdom
  • | Number of Pages: 296 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 1529760135
  • | ISBN-13: 9781529760132
Additional Information
By (Author):
John Dawes
Publisher:
SAGE Publications Ltd
Publication Date:
Sep 28, 2021
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
296 pages
Binding:
Softback
ISBN-10:
1529760135
ISBN-13:
9781529760132
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