Influencers and Creators : Business, Culture and Practice - 9781529768640

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

• | : Robert Kozinets, Ulrike Gretzel, Rossella Gambetti
• | Publisher: SAGE Publications Ltd
• | Publication Date: May 13, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1529768640
• | ISBN-13: 9781529768640