Principles of Marketing for a Digital Age - 9781529779790

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

• | : Tracy L. Tuten
• | Publisher: SAGE Publications Ltd
• | Publication Date: Dec 27, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 496 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1529779790
• | ISBN-13: 9781529779790