Marketing And Social Media: A Guide For Libraries, Archives, And Museums

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

• | By (Author): Lorri Mon
• | Publisher: Rowman & Littlefield
• | Publication Date: Dec 07, 2020
• | Country of Publication: United States
• | Number of Pages: 322 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1538142953
• | ISBN-13: 9781538142950