The Consumer Insights Handbook : Unlocking Audience Research Methods - 9781538145524

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

• | : Danielle Sarver Coombs
• | Publisher: Rowman & Littlefield
• | Publication Date: Jun 18, 2021
• | Country of Publication: United States
• | Number of Pages: 248 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1538145529
• | ISBN-13: 9781538145524