Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

• | : Keith A. Quesenberry, Michael K., Ph.D. Coolsen
• | Publisher: Rowman & Littlefield
• | Publication Date: Feb 15, 2023
• | Country of Publication: United States
• | Number of Pages: 220 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1538176386
• | ISBN-13: 9781538176382