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How Brands Become Icons: The Principles Of Cultural Branding
Harvard Business Review Press
$48.79
$43.57
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
- | By (Author): D. B. Holt
- | Series:
- | Publisher: Harvard Business Review Press
- | Publication Date: Nov 01, 2004
- | Country of Publication: United States
- | Number of Pages: 288 pages
- | Language: Not available
- | Binding: Hardback
- | ISBN-10: 0007233485
- | ISBN-13: 9781578517749
- By (Author):
- D. B. Holt
- Publisher:
- Harvard Business Review Press
- Publication Date:
- Nov 01, 2004
- Country of Publication:
- United States
- Number of pages:
- 288 pages
- Binding:
- Hardback
- Language:
- Not available
- ISBN-13:
- 9781578517749