Beyond The Core: Expand Your Market Without Abandoning Your Roots

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.

• | By (Author): Chris Zook
• | Series:
• | Publisher: Harvard Business Review Press
• | Publication Date: Jan 01, 2004
• | Country of Publication: United States
• | Number of Pages: 240 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9781578519514