The Challenger Sale: Taking Control Of The Customer Conversation

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

• | By (Author): Matthew Dixon
• | Publisher: Penguin Putnam Inc
• | Publication Date: Nov 10, 2011
• | Country of Publication: United States
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1591844355
• | ISBN-13: 9781591844358