The Challenger Sale: Taking Control Of The Customer Conversation
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The Challenger Sale: Taking Control Of The Customer Conversation

Penguin Putnam Inc
SKU:
9781591844358
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UPC:
9781591844358
$34.38 $29.33
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Description
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.


  • | By (Author): Matthew Dixon
  • | Publisher: Penguin Putnam Inc
  • | Publication Date: Nov 10, 2011
  • | Country of Publication: United States
  • | Number of Pages: 240 pages
  • | Language: Unknown
  • | Binding: Hardback
  • | ISBN-10: 1591844355
  • | ISBN-13: 9781591844358
Additional Information
By (Author):
Matthew Dixon
Publisher:
Penguin Putnam Inc
Publication Date:
Nov 10, 2011
Country of Publication:
United States
Language:
Unknown
Number of pages:
240 pages
Binding:
Hardback
ISBN-10:
1591844355
ISBN-13:
9781591844358
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