Marketing In Healthcare-Related Industries - 9781648021077

Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.

• | By (Author): Robert E. Hinson
• | Publisher: Information Age Publishing
• | Publication Date: Jul 02, 2020
• | Country of Publication: United States
• | Number of Pages: 286 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1648021077
• | ISBN-13: 9781648021077