Social Media Analytics and Its Applications in Marketing

Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline.

• | : Sangkil Moon, Dawn Iacobucci
• | Publisher: now publishers Inc
• | Publication Date: Mar 01, 2022
• | Country of Publication: United States
• | Number of Pages: 92 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1680839527
• | ISBN-13: 9781680839524