Language Research in Marketing

Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.

• | : Ann Kronrod
• | Publisher: now publishers Inc
• | Publication Date: Apr 11, 2022
• | Country of Publication: United States
• | Number of Pages: 132 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1680839667
• | ISBN-13: 9781680839661