Marketing Analytics : A Machine Learning Approach

A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

• | : A. Mansurali (PSG Institute of Management, India), P. Mary Jeyanthi (Jaipuria Institute of Management, India) (Edited by)
• | Publisher: Apple Academic Press Inc.
• | Publication Date: Feb 02, 2023
• | Country of Publication: Canada
• | Number of Pages: 350 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1774910888
• | ISBN-13: 9781774910887