Research Themes for Events

Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

• | By (Author): Rebecca Finkel (Queen Margaret University, UK), David McGillivray (University of the West of Scotland, UK), Gayle McPherson (University of the West of Scotland, UK), Dr Peter Robinson (Department Head, Leeds Beckett University, UK) (Edited by)
• | Publisher: CABI Publishing
• | Publication Date: Oct 25, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 192 pages
• | Language: NULL
• | Binding: Hardback
• | ISBN-10: 1780642520
• | ISBN-13: 9781780642529