Rural Tourism and Enterprise : Management, Marketing and Sustainability - 9781780647500

Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

• | : Ade Oriade (University of Wolverhampton, UK), Dr Peter Robinson (Department Head, Leeds Beckett University, UK) (Edited by)
• | Publisher: CABI Publishing
• | Publication Date: May 02, 2017
• | Country of Publication: United Kingdom
• | Number of Pages: 284 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1780647506
• | ISBN-13: 9781780647500