The Anatomy Of Humbug: How To Think Differently About Advertising
Troubador Publishing
£22.84
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Troubador Publishing
The Anatomy Of Humbug: How To Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
- | By (Author): Paul Feldwick
- | Publisher: Troubador Publishing
- | Publication Date: Feb 28, 2015
- | Country of Publication: United Kingdom
- | Number of Pages: 256 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1784621927
- | ISBN-13: 9781784621926
- By (Author):
- Paul Feldwick
- Publisher:
- Troubador Publishing
- Publication Date:
- Feb 28, 2015
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 256 pages
- Binding:
- Hardback
- ISBN-10:
- 1784621927
- ISBN-13:
- 9781784621926
