From Categories To Categorization: Studies In Sociology, Organizations And Strategy At The Crossroads - 9781787142398

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

• | Author: Unknown
• | Publisher: Emerald Publishing Limited
• | Publication Date: Mar 28, 2017
• | Country of Publication: United Kingdom
• | Number of Pages: 416 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1787142396
• | ISBN-13: 9781787142398