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Marketing Management In Turkey
Emerald Publishing Limited
$83.13
$81.06
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
- | Edited By: Selcen (Linnaeus University, Sweden) Ozturkcan
- | Publisher: Emerald Publishing Limited
- | Publication Date: Jul 30, 2018
- | Country of Publication: United Kingdom
- | Number of Pages: 480 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1787145581
- | ISBN-13: 9781787145580
- Edited By:
- Selcen (Linnaeus University, Sweden) Ozturkcan
- Publisher:
- Emerald Publishing Limited
- Publication Date:
- Jul 30, 2018
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 480 pages
- Binding:
- Hardback
- ISBN-10:
- 1787145581
- ISBN-13:
- 9781787145580