Organizing Marketing And Sales: Mastering Contemporary B2B Challenges - 9781787549715

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

• | Edited By: Per (Stockholm School Of Economics, Sweden) Andersson
• | Publisher: Emerald Publishing Limited
• | Publication Date: May 15, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 368 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1787549712
• | ISBN-13: 9781787549715