The Branding of Tourist Destinations : Theoretical and Empirical Insights

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

• | : Mark Anthony Camilleri (University of Malta, Malta) (Edited by)
• | Publisher: Emerald Publishing Limited
• | Publication Date: Dec 04, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 264 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1787693740
• | ISBN-13: 9781787693746