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The Branding of Tourist Destinations : Theoretical and Empirical Insights
Emerald Publishing Limited
£63.99
£60.99
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
- | : Mark Anthony Camilleri (University of Malta, Malta) (Edited by)
- | Publisher: Emerald Publishing Limited
- | Publication Date: Dec 04, 2018
- | Country of Publication: United Kingdom
- | Number of Pages: 264 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1787693740
- | ISBN-13: 9781787693746
- By (Author):
- Mark Anthony Camilleri (University of Malta, Malta) (Edited by)
- Publisher:
- Emerald Publishing Limited
- Publication Date:
- Dec 04, 2018
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 264 pages
- Binding:
- Hardback
- ISBN-10:
- 1787693740
- ISBN-13:
- 9781787693746