Nation Branding In Modern History

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

• | Edited By: Carolin Viktorin
• | Publisher: Berghahn Books
• | Publication Date: Nov 01, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 300 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1789207932
• | ISBN-13: 9781789207934