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Nation Branding In Modern History
Berghahn Books
$41.82
$40.34
A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.
- | Edited By: Carolin Viktorin
- | Publisher: Berghahn Books
- | Publication Date: Nov 01, 2020
- | Country of Publication: United Kingdom
- | Number of Pages: 300 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1789207932
- | ISBN-13: 9781789207934
- Edited By:
- Carolin Viktorin
- Publisher:
- Berghahn Books
- Publication Date:
- Nov 01, 2020
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 300 pages
- Binding:
- Softback
- ISBN-10:
- 1789207932
- ISBN-13:
- 9781789207934